Deutsch: Zielwertpunkte / Español: Puntos de Rating Objetivo / Português: Pontos de Classificação Alvo / Français: Points de Rating Cible / Italiano: Punti di Valutazione Obiettivo /
Target Rating Points (TRPs) are a statistical measurement which allows one to evaluate the relative impact of differing advertising campaigns.
"Target Rating Points" (TRPs) in the context of travel, transport, and hotels refers to a metric used in advertising and media planning to measure the effectiveness of an advertising campaign by determining how many people within a specific target audience were exposed to an advertisement.
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In the context of hotels, "Target Rating Points" may be used by a hotel chain to measure the effectiveness of their advertising campaigns. For example, a hotel chain might target a specific demographic, such as business travelers, and use TRPs to measure how many of those business travelers were exposed to their ads.
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In the context of transportation, "Target Rating Points" may be used by airlines, trains or bus companies to measure the effectiveness of their advertising campaigns. For example, an airline might target a specific demographic, such as leisure travelers, and use TRPs to measure how many of those leisure travelers were exposed to their ads.
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In the context of tours, "Target Rating Points" may be used by tour operators to measure the effectiveness of their advertising campaigns. For example, a tour operator might target a specific demographic, such as adventure seekers, and use TRPs to measure how many of those adventure seekers were exposed to their ads.
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In the context of airfare, "Target Rating Points" may be used by airlines to measure the effectiveness of their advertising campaigns.
TRPs are often used by companies in the travel and hospitality industry to measure the effectiveness of their advertising campaigns and to make data-driven decisions about where to allocate their advertising budget. TRPs can be used to measure the reach and frequency of an ad campaign, and they are often used to compare the performance of different campaigns against one another.
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