Glossary

Rack Card is the typical Tourism brochure sized 10 cm x 22.5 cm (non-metric systems: 4” x 9”) and used primarily in Tourism racks. Also known as a "teaser.”

A rack card, also known as a brochure card, is a small, colorful, and informative print material that is typically used in the travel and hospitality industry to promote a product, service, or destination. They are typically 4x9 inches in size, which makes them easy to display and distribute in tourist information centers, hotels, motels, and other locations where potential customers may be looking for travel information.

Rack cards are a cost-effective way to advertise local attractions, events, and services to visitors and tourists. They are also widely used by hotels, resorts, and vacation rental properties to promote their amenities, services, and special offers.

Examples of rack card in the travel and transportation context include:

• Tourist information centers: Rack cards are often used to promote local attractions, events, and services to visitors and tourists. They may include information about hiking trails, historical sites, restaurants, and other local businesses.
• Hotels, resorts, and vacation rental properties: Rack cards are used to promote these properties and their amenities, services, and special offers. They may include information about room types, rates, and on-site activities, as well as photographs of the property.
• Transportation companies: Rack cards can also be used to promote transportation services such as bus tours, rental car, and train services. They may include information about routes, schedules, and prices.

Rack cards are also useful for promoting seasonal offers, special events, and other promotions that are designed to increase tourism. Many companies and destinations also distribute rack cards at trade shows, conferences, and other events to attract more customers.