Familiarization Trip is a Complimentary or reduced-rate Travel program for Travel agents, airline or rail employees or other Travel buyers, designed to acquaint participants with specific destinations or suppliers and to stimulate the sale of travel.
Familiarization tours, also called fam tours, are sometimes offered to journalists as research trips for the purpose of cultivating media coverage of specific travel products.
The Travel-Glossary: Everything about Travelling, Sightseeing and the World.