Frequency  is the number of times an advertisement appears during a given campaign.

Related Articles

Reach ■■■
Reach is the measure of how many people in a Market will be exposed to a certain advertisement via a . . . Read More
Target Rating Points ■■■
Target Rating Points (TRPs) are a statistical measurement which allows one to evaluate the relative impact . . . Read More
Frequency at environment-database.eu■■
The Frequency is the rate at which a periodic event occurs. In electricity it is the rate at which current . . . Read More
A-Scale Sound Level at environment-database.eu■■
An A-Scale Sound Level is a measurement of sound approximating the sensitivity of the human ear, used . . . Read More